Salt x TIAY: Q&A with Salt Co-Founder Chelsea Parker
Salt exists, like many ideas before ours, as a solution to our own problem. We’ve set our sights on building a contribution to our personal sustainability journeys while creating recognition and rewards for those contributions. When we started our search we were able to find plenty of climate offset companies, but we weren’t able to find a single platform out there promoting a carbon neutral lifestyle through innovative offset projects that would also grant us access to perks as a reward for the positive steps we were taking. So we decided to build it. We’ve created what finally feels like a real solution for people - a platform that contributes to our personal sustainability journeys while allowing us to celebrate who we are and what life has to offer.
Brands and industries could take several steps to better guide consumers in making mindful purchasing decisions. I would love to see more transparent and accurate information, education and awareness, and price accessibility become a larger priority in guiding consumers.
Salt is a sustainability platform that provides exclusive offers and discounts from brands of all kinds, and offsets carbon emissions every time those offers are redeemed. Salt was created to simplify how we offset our carbon footprint and reward those taking part in the climate crisis. We built Salt to inspire everyone to come together to solve the crisis and to incentivize them to do so.
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